A challenge that majority of novice event planners face is that how to land their first big client when they hold little or no experience. The early days in the event planning business are the most dreadful ones since you struggle to build your portfolio to be able to attract new clients while also battle to build your brand image and compete with well-established names to grab a portion of the market segment.
Early days is surely one of the most challenging times since nobody is ready to pay you when you hold little or no experience and possess ‘no’ brand image.
Through this blog, we will familiarize you with the best tips that will help you land your first big event without begging your clients.
Top 10 Tips to Get Your First Event Booked without Begging your Client
We will now go through the top 10 tips and tactics that will help you get your first event booked without begging your client:
Volunteer Your Services/Organize Events for Free: While serving your clients for free is probably not on your event business’s to-do list, yet it is one of the fastest ways to build brand presence/awareness and attract new clients. You can use this means to create your brand presence either by volunteering with organizations to plan events or offering your event planning services to individual clients. You can advertise your free event planning service through electronic media, print media as well as social media. Organizing a few events for free will help you get content for your digital portfolio, add to your event planning experience, gain client feedback through which you can improve your event planning skills and grab testimonials that you provide to future clients.
Networking and Word of Mouth Advertising: ‘Word of mouth’ advertisement is one the most effective ways of getting new clients. You can ask your relatives, friends, and acquaintances to refer and recommend your services to their network. ‘Word of Mouth’ advertisement really works since people trust them more as compared to other sources. Also, networking is at the top of the list for most event planners for developing a huge client base. Organizing meetings with hotels, caterers, party rental companies, etc, explaining your services to them and leaving your marketing brochures and business cards with them serve effectively in getting new clients since they may refer business to you or refer your services to their network or hire you for any of their upcoming events.
Launch a Website: Having a website is of utmost importance in this digital world since that will allow the community to go through your portfolio and develop familiarity with the services you provide. You cannot think of growing your event planning business without a website since you will not become noticeable on the web thereby losing several potential clients. Make sure to use latest SEO practices to get your website ‘well-ranked’ on popular search engines. It is preferable to use your business name as your domain name if possible and choose what type of web hosting services you need. Make sure to add your website URL to your social media profiles, business cards and brochures to get new clients.
Build Social Media Presence: Building a social media presence is highly vital for increasing brand awareness and growing your business. You must build your official accounts and pages on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Snapchat, etc and add posts, videos, and images of the events organized by you. You can get new clients by running contests and offering deals and discounts on your services on Facebook. You can consistently update your Facebook business page with new posts, join local community groups and post your knowledge to get new clients, connect your personal profile with your business page to expand your business reach, tie up with local restaurants and brands and cross-promote your services, encourage friends to share your posts, etc. Similarly, you can use the LinkedIn professional network to expand your reach and grow your business. Similarly, you can utilize Twitter’s advanced search option to search corporate clients, vendors, venues, brides-to-be, etc and start interacting with them.
Get your Business listed on Local Directories: Do not forget to get your business listed on Yellow pages and other local directories. This is one of the effective sources to grab new clients. A listing of local directories simply involves advertising your business name with contact information and address. You can also go for a display advertisement to expand your business reach.
Use Google AdWords for Business Advertisement: You can also rely on Google AdWords and Bing advertising to grow your business. This involves paying to Google ad network to display an advertising copy or video advertisement on web pages. You will be only required to pay when web users divert their browsing to click on the advertising copy.
Using Business Cards: Business cards are highly effective means of advertising your services, expanding your reach and grabbing clients. The major benefits of business cards are that they are handy and contain concise information such as your business name, contact information, website URL, e-mail, Facebook URL, address, etc. You can distribute them at places where potential clients may gather such as auditoriums, banquet halls, coffee shops, malls, etc. You can also distribute them to your vendors, friends, relatives, acquaintances who can further pass it on to their acquaintances and network.
Using Offline Advertising Means: You can also stick to the offline mode of advertisement for expanding your reach and getting new clients. You can advertise your services in local newspapers, popular magazines, advertising through electronic media such as local TV channels, distribute flyers and pamphlets in regions where potential clients live/work, etc.
Promote your Services through E-mail Marketing: E-mail marketing is one of the best and inexpensive means of getting new clients and growing your business. All you need to do is to get a client database and create a professional marketing message advertising your services. You can use catchy taglines, your address, your website address, contact number and social media profile URLs in your marketing e-mails and send bulk e-mails to expand your business reach.
Start Your Blog: You can start your own event planning blog to expand your reach. You can offer planning advice and information for free, discuss the latest trends in your niche, announce upcoming events and sponsorships, etc. Interacting with the audience through the blog will help you win the audience’s trust, build relationships and thereby get you, new clients.
Conclusion: We hope that going through this blog will definitely familiarize you with the best tips and tactics to get your first event booked without begging the client.